Holiday 2025
Kylian Mbappe Mercurial Superfly
Give ‘Em Nightmares
Client:
Nike Football, Global
Role:
Art Director
Media:
Narrative AVs
Product Photography
On-body Photography
Animated Photography
Custom Graphics
Campaign Guidelines
Nike Retail
Nike Digital
Nike Organic Social
Paid Media
This season, we set out to showcase how Kylian’s elite mindset and performance strikes fear in his opponents. In the moments that matter most, Kylian elevates his game to scary levels that are inconceivable for other athletes. Kylian’s latest Mercurial is inspired by how he can transform a game at any time. It reminds us that the most skilled and ruthless finishers know how to pick their moments.
Some players are dangerous. Some are unpredictable. Some are fast. But none are as fear-inducing as Mbappe. He is your worst nightmare.
Creative Partners:
Agency - Ultra London
Photographer - Tom Silvester
Directors - Lea Esmaili & Raman Djafari
Sports Choreographer - Bohdan Pylpchuk
Animation Post - Blinkink
Stills Post - Happy Finish
Stills Treatment & Animation - Serifa
Production - Junior
Nike Teammates:
Creative Director - Ben McLoughlin
Narrative Director - Gabe Folick
Production Leads - Amy O’Connell, Jason Chau
Production Coordinator - Carly Meisburger