Heather Burrell
Spring 2025
Nike Cosmic Runner
We Run This



Client:
Nike Kids, Global


Role:
Art Director
Media:
Hero AV + Vignettes
Product Photography
On-body Photography
On-body Motion Clips
Motion Graphics
Layout Direction
Brand Guidelines
Nike Retail
Nike Digital
Nike Organic Social
Paid Media

This ‘Cosmic Runner’ campaign marked the launch of Nike’s first dedicated Running POV for Kids. Designed around the insight that kids are the original runners, this work celebrates their fearless, rule-breaking attitude through bold visuals, rebellious storytelling, and playful confidence. Our concept — “We Run This” — positioned kids as the true authority on running, capturing the joy, speed, and unstoppable motion of their everyday lives.

To execute this idea, we developed a visual system that emphasized fearless movement, epic camera angles, and hyper-sensorial imagery that embodied the euphoric essence of running. From motion-blurred photography to metaphorical bursts of energy, the campaign redefined what running looks like for the next generation, empowering kids (and parents alike) to see the world as their racetrack.

Creative Partners:
Photographer - Alex F. Webb
Product Photography - Swanson
Director - Tucker Phillips
Wardrobe Stylist - Charlotte Patterson
Set Design - Megan Kiantos
Movement Director - Ash Rucker
Hair & Makeup - Ben Jones
Motion Post - Forager
Stills Post - Ink
Production - Mox



Nike Teammates:
Creative Director - Shannon Ross-Williams
Narrative Director - Dudu Viola
Production Lead - Drae Mutepfa Rhone
Return to List of Works