Heather Burrell
Spring 2025
Nike Cosmic Runner
We Run This



Client:
Nike Kids, Global


Role:
Art Director
Media:
Hero AV + Vignettes
Product Photography
On-body Photography
On-body Motion Clips
Motion Graphics
Layout Direction
Brand Guidelines
Nike Retail
Nike Digital
Nike Organic Social
Paid Media

In my role as the art director on this project, I helped launch Nike’s first dedicated running brand POV for Kids with the Cosmic Runner campaign. Designed around the insight that kids are the original runners, this work celebrates their fearless, rule-breaking attitude through bold visuals, rebellious storytelling, and playful confidence. Our concept — “We Run This” — positioned kids as the true authority on running, capturing the joy, speed, and unstoppable motion of their everyday lives.

To execute this idea, we developed a visual system that emphasized fearless movement, epic camera angles, and hyper-sensorial imagery that embodied the euphoric essence of running. From motion-blurred photography to metaphorical bursts of energy, the campaign redefined what running looks like for the next generation, empowering kids (and parents alike) to see the world as their racetrack.







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