Heather Burrell
Summer 2025
Nike Sonic Fly
Speed is Ours



Client:
Nike Kids, Global


Role:
Art Director
Media:
Product Photography
On-body Photography
On-body Motion Clips
Motion Graphics
Layout Direction
Campaign Guidelines
Nike Retail
Nike Digital
Nike Organic Social
Paid Media

This campaign was a continuation of Nike’s “We Run This” brand POV with the launch of Sonic Fly, a running shoe designed for pre-teens chasing speed and leveling up their performance. Unlike the Cosmic Runner campaign that celebrated everyday play, Sonic Fly elevated the narrative to capture kids’ ambition, competitive spirit, and fearless pursuit of fast. This story emphasized that for kids, speed isn’t just about numbers — it’s a declaration of freedom and self-expression.

To bring this story to life, I developed an art direction system rooted in fearless motion, heroic camera angles, and sensorial product imagery that highlighted the shoe’s feather-light materials and responsive cushioning. From the roar of relay team chants to the euphoric rush of crossing the finish line, the campaign embodied the determination and joy of youth sport — proving that speed belongs to kids.

Creative Partners:
Photographer - Max Manavi-Huber
Product Photography - Swanson
Director - Ariana Ona
Wardrobe Stylist - Magali Fedele
Movement Director - Alex Kingue
Stills Post - Ink
Production - Mox 

Nike Teammates:
Creative Director - Patty Wong
Narrative Director - Dudu Viola
Design Lead - Sarah Hallal
Production Lead - Haley Thomas

Return to List of Works